ARTI005 - Digital Strategy with Generative Artificial Intelligence (AI)
3053974
Weatherhead Executive Education Open Enrollment
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This senior leadership level class explores how Generative AI is transforming the digital landscape and creating new opportunities for value creation and capture within a Digital-First framework. Building on established digital-first strategy frameworks, the course examines how Generative AI technologies can enhance and reshape digital strategies. Participants will learn about the potential applications, challenges, and technical considerations of integrating Generative AI into their digital ecosystems. The course will provide insights into designing effective Digital-First strategies that leverage Generative AI to create competitive advantages, improve customer experiences, and drive innovation.
Topics
- Introduction to Digital-First Strategy and Generative AI
- Value Creation with Generative AI
- Value Capture Models for Generative AI
- Designing Digital Value Loops with Generative AI
- Technical Configurations for Generative AI Implementation
- Ethical Considerations and Responsible AI Practices
- Organizational Readiness for Generative AI
- Developing a Generative AI-Enhanced Digital-First Strategy
Learning Outcomes
- Integrate Generative AI into Digital-First strategies to create new value and competitive advantages.
- Design and implement Digital Value Loops that leverage Generative AI to enhance sensing, responding, and value delivery capabilities.
- Evaluate technical requirements, organizational readiness, and ethical considerations for adopting generative AI in their business.
- Analyze and develop new business models and value capture approaches enabled by Generative AI technologies.
- Formulate a strategic roadmap for implementing Generative AI within their organization's digital ecosystem.
Who Should Attend
- Senior managers in product development, customer experience, and operations seeking to leverage Generative AI in their domains.
- C-suite executives and senior leaders responsible for digital transformation initiatives (e.g., CEOs, CTOs, CIOs, CDOs).
- Business unit leaders looking to create competitive advantages through Generative AI in their markets.
- Entrepreneurs and business owners aiming to incorporate Generative AI into their digital business models.
Prerequisites
A laptop with company approved AI software or a lack of firewalls to access online GPT is required to get the most out of this course. Please bring one. It can be a personal laptop or company issued one.
A subscription to GPT-4 or similar service is strongly encouraged, though not necessary.
Recommendations
The ideal participant should have a solid understanding of digital business concepts, some familiarity with AI basics, and experience in leading or participating in digital transformation initiatives.Corporate Executive Education Packages
Package Pricing: 1 class day per participantApplies Towards the Following Certificates
- Artificial Intelligence Certificate : Artificial Intelligence
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