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Accelerating human-centered product and service design in the age of ChatGPT

Generative AI is reshaping the way we think about design, offering powerful tools to supercharge creativity, streamline workflows, and elevate confidence in design deliverables. This course invites design leaders, product managers, and professionals—whether seasoned or new to the field—to explore how generative AI can be harnessed to transform every stage of the human-centered design process.

Topics

Through live demonstrations, discussions, and hands-on exercises, you will learn how to integrate AI into critical design phases, including:

  • User Research: Use AI tools to identify key insights, synthesize findings, and fill gaps in data collection.
  • Cohort Analysis & Persona Development: Enhance audience segmentation and craft nuanced, data-driven personas with the help of generative AI. 
  • Ideation: Leverage AI to expand creative thinking, explore novel concepts, and accelerate brainstorming sessions.
  • Artifact and Prototype Creation: Accelerate the production of design concepts and prototypes, ensuring alignment with user needs and goals.
  • Feedback and Iteration: Analyze user feedback with AI tools to uncover actionable insights and guide iterative improvements effectively.

In addition to these core design activities, you will gain a foundational understanding of AI, including: 

  • A brief history of AI
  • The basics of prompt engineering
  • Awareness of biases
  • Navigating ethical concerns
  • Managing AI integration across teams 

The world of design is evolving rapidly, and generative AI offers unparalleled opportunities to enhance your work while addressing persistent challenges. Whether you’re designing the next breakthrough product, crafting a seamless service experience, or leading a digital design initiative, this course offers tools, strategies, and a mindset to thrive in the age of AI. Join us to accelerate your design practice, redefine how you work, and shape the future of human-centered design in a world powered by generative AI.

Learning Outcomes

As a result of attending this program, you will:

  • Discover how to boost productivity and creativity in your design processes with generative AI tools.
  • Gain practical skills to address common design challenges, from research synthesis to prototype refinement.
  • Learn how to apply generative AI techniques across diverse design contexts—whether creating physical products, crafting service experiences, or designing in the digital realm.
  • Master effective prompt engineering techniques to maximize AI’s potential.
  • Build confidence in leading AI-driven design initiatives within your organization.

Who Should Attend

This course is designed for product managers, executives, and those newer to design who want to explore how AI can empower their teams and streamline their workflows. It is equally suited for design leaders and professionals eager to deepen their understanding of human-centered design and the role of generative AI in driving innovation.

Prerequisites

To get the most out of this course, you should bring a laptop capable of accessing web-based large language model (LLM) tools (such as ChatGPT). A subscription to an advanced or paid version of an LLM tool is strongly encouraged for exploring more sophisticated features, though not mandatory.

You are invited to bring a dataset or examples of user feedback from a product or service your company offers, to use in the exercises within the program.  Ideally, these datasets are anonymized and free of any sensitive or proprietary information, as they may be visible to others during the course. If you do not have customer feedback or a dataset to work from, we will provide sample datasets so that you still engage in the exercises and gain skills that you can apply outside of the course. 

Corporate Executive Education Packages

Package Pricing: 1 class day per participant

Applies Towards the Following Certificates

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