INNV009 - Leveraging Generative Artificial Intelligence (AI) in Product Development

Accelerating human-centered product and service design in the age of ChatGPT

This course is designed for product development leaders and professionals aiming to deepen their knowledge of human-centered design and the strategic and operational implications of integrating generative artificial intelligence (AI) into product development strategies.

We will explore the practical application of advanced Large Language Models (LLMs) like ChatGPT as well as image generation tools like DALL-E across the entire iterative design process to boost productivity, address common gaps, and increase confidence in deliverables. Participants will engage in hands-on exercises around various design tasks including user research, cohort analysis, persona development, and the creation of design artifact and prototypes.

This one-day workshop will also include guest presentations by industry experts providing further insights on product design practices and the evolving landscape of generative AI technology.

Topics

• Design Thinking: Navigating from Insight to Impact
• Insight Generations: Leveraging AI for Human-Centered Design (Part I)
• Design Transformation: Applying AI-Enhanced Insights in Human-Centered Design (Part II)
• Crafting a strategic roadmap for implementing generative AI in your organization

Learning Outcomes

As a result of attending this program, participants will:

• Grasp the strategic significance and economic consequences of generative AI systems
• Adopt a customer-centric methodology in conceptualizing and developing products and services
• Acquire experience with straightforward as well as provocative applications of generative AI throughout the design lifecycle
• Deepen comprehension of the capabilities and limitations of generative AI, including ethical dimensions

Recommended Readings:
Participants are encouraged to familiarize themselves with the recommended readings for better understanding of the topics.

• Designing a Digital Value Loop by Youngjin Yoo
• Generative AI: A framework for thinking about the impact by Mike Fisher
• Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood
• The Persona Lifecycle: Keeping People in Mind Throughout Product Design by John Pruitt and Tamara Adlin
• Inspired: How to Create Tech Products Customers Love by Marty Cagan

Who Should Attend

Design leaders, product managers, and executives across industries, focusing on innovative solutions in digital services, e-commerce, customer engagement, as well as in areas of physical product design, user experience, and service design.

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