ARTI006 - Leveraging Generative Artificial Intelligence (AI) Across the Design Process
Accelerating human-centered product and service design in the age of ChatGPT
Generative AI is reshaping the way we think about design, offering powerful tools to supercharge creativity, streamline workflows, and elevate confidence in design deliverables. This course invites design leaders, product managers, and professionals—whether seasoned or new to the field—to explore how generative AI can be harnessed to transform every stage of the human-centered design process.
Through live demonstrations, discussions, and hands-on exercises, participants will learn how to integrate AI into critical design phases, including:
- User Research: Use AI tools to identify key insights, synthesize findings, and fill gaps in data collection.
- Cohort Analysis & Persona Development: Enhance audience segmentation and craft nuanced, data-driven personas with the help of generative AI.
- Ideation: Leverage AI to expand creative thinking, explore novel concepts, and accelerate brainstorming sessions.
- Artifact and Prototype Creation: Accelerate the production of design concepts and prototypes, ensuring alignment with user needs and goals.
- Feedback and Iteration: Analyze user feedback with AI tools to uncover actionable insights and guide iterative improvements effectively.
In addition to these core design activities, participants will gain a foundational understanding of AI, including a brief history, the basics of prompt engineering, and key considerations for adopting generative AI responsibly in organizational settings. Topics such as mitigating biases, navigating ethical concerns, and managing AI integration across teams will be explored, ensuring participants leave with both confidence and caution in wielding these tools.
The world of design is evolving rapidly, and generative AI offers unparalleled opportunities to enhance your work while addressing persistent challenges. Whether you’re designing the next breakthrough product, crafting a seamless service experience, or leading a digital design initiative, this course offers tools, strategies, and a mindset to thrive in the age of AI. Join us to accelerate your design practice, redefine how you work, and shape the future of human-centered design in a world powered by generative AI.
Learning Outcomes
As a result of attending this program, participants will:
- Discover how to boost productivity and creativity in their design processes with generative AI tools.
- Gain practical skills to address common design challenges, from research synthesis to prototype refinement.
- Learn how to apply generative AI techniques across diverse design contexts—whether creating physical products, crafting service experiences, or designing in the digital realm.
- Master effective prompt engineering techniques to maximize AI’s potential.
- Build confidence in leading AI-driven design initiatives within their organizations.
Who Should Attend
This course is designed for product managers, executives, and those newer to design who want to explore how AI can empower their teams and streamline their workflows. It is equally suited for design leaders and professionals eager to deepen their understanding of human-centered design and the role of generative AI in driving innovation.
Prerequisites
To get the most out of this course, participants should bring a laptop capable of accessing web-based large language model (LLM) tools (such as ChatGPT). A subscription to an advanced or paid version of an LLM tool is strongly encouraged for exploring more sophisticated features, though not mandatory.
Participants are invited to bring a dataset or examples of user feedback from a product or service their company offers, to use in the exercises within the course. Ideally, these datasets are anonymized and free of any sensitive or proprietary information, as they may be visible to others during the course. If you do not have customer feedback or a dataset to work from, we will provide sample datasets so that you still engage in the exercises and gain skills that you can apply outside of the course.
Corporate Executive Education Packages
Package Pricing: 1 class day per participantApplies Towards the Following Certificates
- Artificial Intelligence Certificate : Artificial Intelligence