ARTI005 - Digital Strategy in the Era of Generative Artificial Intelligence (AI)
Position Your Organization to Thrive in an AI-Driven World
Are you an executive or organizational leader navigating digital transformation in an era shaped by generative AI? Move beyond standard digital playbooks and explore how next-generation AI technologies are fundamentally reshaping strategy, operations, and value creation. You will gain practical, actionable insights into leveraging generative AI, with a special focus on data readiness, human and customer impact, change management, and effective AI governance. Experience interactive discussions, real-world case studies, and opportunities for peer learning. You’ll leave with frameworks and tools to make informed, balanced decisions for your organization’s digital future.
Topics
- Exploring the Strategic Implications of Generative AI
- Mapping and Optimizing Your Data Ecosystem
- Leading Organizational and Workforce Change
- Innovating Customer Value and Managing Emerging Risks
- Demystifying Generative AI Tools and Integration
- Navigating Governance, Risk, and Responsible AI Practices
Learning Outcomes
As a result of attending this program, you will be able to:
- Identify challenges and opportunities in applying generative AI to digital strategy and transformation.
- Analyze data flows and management practices to optimize AI-readiness.
- Assess organizational and workforce impacts, and devise change management strategies.
- Evaluate the implications of generative AI for customer experience, value creation, and risk.
- Understand governance frameworks and ethical considerations in AI deployment
- Develop a tailored roadmap for advancing digital strategy in your organization with generative AI.
Who Should Attend
- Senior managers in product development, customer experience, and operations seeking to leverage Generative AI in their domains
- C-suite executives and senior leaders responsible for digital transformation initiatives (e.g., CEOs, CTOs, CIOs, CDOs)
- Business unit leaders seeking to drive competitive advantage through Generative AI
- Entrepreneurs and business owners aiming to incorporate Generative AI into their digital business models
Prerequisites
To get the most out of this course, you should bring a laptop capable of accessing web-based large language model (LLM) tools (such as ChatGPT). A subscription to an advanced or paid version of an LLM tool is strongly encouraged for exploring more sophisticated features, though not mandatory.
Recommendations
The ideal participant should have a solid understanding of digital business concepts, some familiarity with AI basics, and experience in leading or participating in digital transformation initiatives.
Join us and lead the charge in digital transformation with generative AI!
Corporate Executive Education Packages
Package Pricing: 1 class day per participantApplies Towards the Following Certificates
- Artificial Intelligence Certificate : Electives